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Business Review - 2021 W53
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Last Week's Actions
Summary
Overall Month to Date
Sales for January to date are $102,757:
- Odd Equipment: $43,966
- Cursed Sporting Goods: $36,970
- Mysterious Apparel: $15,621
- Sinister Toys: $6,200
Last Week
Sales
$10,333
▼ -44% vs last week
Orders
312
▼ -41% vs last week
Avg. Order Value
$33
▼ -5% vs last week
Marketing
Total Marketing Spend
$2,455
▼ -56% vs last week
Total Orders
312
▼ -41% vs last week
CPA
$7.87
▼ -24% vs last week
CPA by Channel
Google Paid
$11.29
▼ -5% vs last week
Facebook Ads
$7.92
▼ -39% vs last week
Tiktok Ads
$9.54
▼ -30% vs last week
Coupon
$34.49
▼ -36% vs last week
Ops
On Time Deliveries
67%
| Delivery Status | Num Deliveries | Deliveries |
|---|---|---|
| on time | 250 | 67.4% |
| late | 42 | 11.3% |
| early | 79 | 21.3% |
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