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Business Review - 2021 W52
Week commencing 2021-12-27.
Last Week's Actions
Summary
Overall Month to Date
Sales for December to date are $122,479:
- Odd Equipment: $55,766
- Cursed Sporting Goods: $43,591
- Mysterious Apparel: $16,111
- Sinister Toys: $7,011
Last Week
Sales
$18,509
▼ -30% vs last week
Orders
530
▼ -34% vs last week
Avg. Order Value
$35
▲ 7% vs last week
Marketing
Total Marketing Spend
$5,519
▼ -29% vs last week
Total Orders
530
▼ -34% vs last week
CPA
$10.41
▲ 9% vs last week
CPA by Channel
Google Paid
$11.90
▲ 13% vs last week
Facebook Ads
$12.94
▲ 5% vs last week
Tiktok Ads
$13.63
▲ 3% vs last week
Coupon
$54.07
▲ 31% vs last week
Ops
On Time Deliveries
69%
| Delivery Status | Num Deliveries | Deliveries |
|---|---|---|
| on time | 423 | 69.1% |
| early | 98 | 16.0% |
| late | 91 | 14.9% |
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