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Business Review - 2021 W48
Week commencing 2021-11-29.
Last Week's Actions
Summary
Overall Month to Date
Sales for December to date are $122,479:
- Odd Equipment: $55,766
- Cursed Sporting Goods: $43,591
- Mysterious Apparel: $16,111
- Sinister Toys: $7,011
Last Week
Sales
$27,713
▼ -3% vs last week
Orders
788
▼ -8% vs last week
Avg. Order Value
$35
▲ 5% vs last week
Marketing
Total Marketing Spend
$8,961
▼ -26% vs last week
Total Orders
788
▼ -8% vs last week
CPA
$11.37
▼ -19% vs last week
CPA by Channel
Google Paid
$11.28
▲ 11% vs last week
Facebook Ads
$16.77
▼ -28% vs last week
Tiktok Ads
$27.60
▼ -46% vs last week
Coupon
$34.07
▼ -11% vs last week
Ops
On Time Deliveries
68%
| Delivery Status | Num Deliveries | Deliveries |
|---|---|---|
| late | 119 | 16.0% |
| on time | 505 | 67.7% |
| early | 122 | 16.4% |
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