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Business Review - 2021 W21
Week commencing 2021-05-24.
Last Week's Actions
Summary
Overall Month to Date
Sales for May to date are $115,784:
- Odd Equipment: $52,668
- Cursed Sporting Goods: $41,496
- Mysterious Apparel: $15,329
- Sinister Toys: $6,291
Last Week
Sales
$26,452
▼ -5% vs last week
Orders
747
▼ -7% vs last week
Avg. Order Value
$35
▲ 2% vs last week
Marketing
Total Marketing Spend
$9,403
▲ 0% vs last week
Total Orders
747
▼ -7% vs last week
CPA
$12.59
▲ 7% vs last week
CPA by Channel
Google Paid
$11.42
▲ 5% vs last week
Facebook Ads
$17.75
▲ 7% vs last week
Tiktok Ads
$38.02
▲ 18% vs last week
Coupon
$40.97
▲ 35% vs last week
Ops
On Time Deliveries
66%
| Delivery Status | Num Deliveries | Deliveries |
|---|---|---|
| early | 119 | 17.3% |
| on time | 457 | 66.3% |
| late | 113 | 16.4% |
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