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Business Review - 2021 W20
Week commencing 2021-05-17.
Last Week's Actions
Summary
Overall Month to Date
Sales for May to date are $115,784:
- Odd Equipment: $52,668
- Cursed Sporting Goods: $41,496
- Mysterious Apparel: $15,329
- Sinister Toys: $6,291
Last Week
Sales
$27,916
▲ 10% vs last week
Orders
802
▲ 11% vs last week
Avg. Order Value
$35
▼ -1% vs last week
Marketing
Total Marketing Spend
$9,403
▲ 0% vs last week
Total Orders
802
▲ 11% vs last week
CPA
$11.72
▼ -10% vs last week
CPA by Channel
Google Paid
$10.89
▼ -9% vs last week
Facebook Ads
$16.63
▼ -6% vs last week
Tiktok Ads
$32.10
▼ -44% vs last week
Coupon
$30.32
▼ -26% vs last week
Ops
On Time Deliveries
65%
| Delivery Status | Num Deliveries | Deliveries |
|---|---|---|
| early | 181 | 19.7% |
| on time | 596 | 65.0% |
| late | 140 | 15.3% |
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